Attendee Profile

  • Who attends World Travel Market Africa?

    Want to know whether people like you and companies like yours attend WTM Africa? What about the people and suppliers you want to meet, will they be there?

    WTM Africa 2019 welcomed as many as 6,263 industry professionals from the travel industry globally and in this region, 4,362 of these attendees are trade visitors (buyers). The popularity of the show was demonstrated again this year with a 6% increase in travel professionals attending. The top industry sectors represented included adventure travel, safari holidays, business tourism and city breaks.

    This exclusive B2B event brings professionals from all over the world together, seven in ten attendees hold senior roles within their organisation, to focus on opportunities and issues that will drive commercial success for the African travel industry.

  • Visitors

    Accounting for the majority of the audience, travel trade professionals attend WTM Africa to meet new and existing contacts, gain industry insight and keep up to date with the latest travel trends. 2019 saw an increase of 15% in the number visitors at our show, these visitors traveled from 100 different countries.


    Falling into two groups, 688 members of the world renowned WTM Buyers’ Club attended in 2019 as did 226 hosted buyers from 47 different countries. These attendees commit to appointments and attend speed networking events.

  • Exhibitors

    Companies supplying the travel industry in Africa, or looking to, attend to showcase their products and services network and conduct business with the travel professionals in attendance. These are the group of attendees that most visitors come to see.

    Press & bloggers

    More than 364 members of the press and influential bloggers around the world come to WTM Africa each year to report on the latest stories and keep up to date with the industry.

  • Experts and speakers

    WTM Africa attracts industry renowned experts and influential figures from the travel industry to share their expertise and knowledge. This is a unique opportunity to listen to a meet these professionals and to position yourself as an expert.

    ABC Certificate

  • Want to visit?

    Are you a trade professional or member of the press interested in attending the meeting of the Travel industry for this region?

    Visiting information

    Showcase your Destination

    Display your country’s culture and gain exposure. Find out more about becoming an exhibitor at Africa.

    Exhibiting information

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