How to be a successful exhibitor

  • How to be a successful exhibitor

    The most successful exhibiting companies are those who fully realise the opportunities available to them. Through careful planning, promoting their attendance in advance and by taking advantage of the promotional opportunities we provide (many of them free of charge) these exhibitors stand out from the crowd.

    Successful participation at WTM Africa starts now. Read our advice below covering what you can do in advance of the event and during it to increase your chances of success.

  • Increase your visibility before the show

    Exhibiting can be a powerful strategic marketing tool - whether the objective is to launch new products and services, acquire new customers, increase sales through face to face interactions, or penetrate a new market fast – understanding what you want to achieve and the ways in which you’ll do this is essential.

    The first step is to make sure you have added your company profile to the list of exhibiting companies so that potential buyers know who you are and that you’ll be there. Complete your company description and details of your products, adding press releases, videos and images, to help visitors to the Exhibitor Directory understand the value of visiting you at the show.

    Your contact information will be listed in the printed catalogue distributed at the show. Stand holders will also receive a 50 word entry about their company in the official show catalogue. Please note that the catalogue will go to print in March 2020 and any companies not registered by this date will not be included.

    Complete your Company Profile

    Use social media and your website

    Social media is a great and cost effective way to engage instantly with customers, prospects, industry experts, press and associations to build networks and reach people that may never have been possible before. Make sure that you add your social media links to your exhibitor profile on the WTM Africa website so visitors can join your networks.

    Interact with us on the main social media platforms – Twitter, Facebook, Instagram and LinkedIn. Here you can gain vital information on the show and converse with your peers about pertinent industry topics.

    Invite your contacts to visit you

    WTM Africa isn’t just an opportunity for new business and relationships, it’s also about cementing and strengthening existing ones. Make sure your network knows that you’ll be at the show by telling them and inviting them to come visit your stand.

    PR & Press

    Capitalise on a wide range of free WTM Africa PR opportunities designed to help promote your company to potential visitors based in this region and around the world. If you are a new exhibitor or you are a returning exhibitor launching a new product, details about your company or new product could be featured in the Exhibitor news section of our website. The link to Exhibitor News will also be included in an email sent to all pre-registered visitors plus press and promoted via our Social Media platforms. Please send details about your company or product to our Press and PR Manager. Please note that the information must be newsworthy and relevant to the industry, generic company statements will not be considered. Let us know about any events you are organising during the show so that WTM Africa can promote it in the Media Diary of Events sent to all press, to help them choose which events they would like to attend. The form to complete will be available online from November, but any queries you have please contact

    Upgrade your exhibitor package

    Consider upgrading your Exhibitor Package. On average, the Premium Plus Package delivers double the number of visitors to your online company profile, more than five times as many product page views, leading to 45% more online pre-show leads through year-round priority listings and features.

    Upgrade your package

    Increase your visibility during the event

    Stand design

    Create instant impact with your stand design and reflect the message you would like to communicate to your target audience in your design. Explore our eye-catching yet cost-effective premium stand designs.

    Stand build packages

    Launch something new

    Buyers come to WTM to see what’s new and discover the latest trends. Highlight what’s new on your stand through your own marketing & PR campaign and by taking advantage of the opportunity to be featured to our press and visitors.

    Create a buzz

    Be active on social media during the event so that you are seen as a voice among the industry conversations that happen at WTM Africa. If you have a newsworthy message or a competition you would like to promote, which is taking place during WTM Africa then we will help you by re-sharing your message/promotion (subject to PR approval). Remember to use the #WTMA20 for the selfie competition

    Promotional opportunities

    Now that you've booked your stand, think about ways that you can stand out to visitors at WTM Africa with our cost-effective promotional opportunities.

    Promotional opportunities

    WTM Africa press packs

    This year the WTM Africa Press Centre will be located in the conservancy area. Drop your press packs in to the press centre from Monday, 30 March 2020 between 11:00-17:00 and the media will use the press packs to help them write their stories. We recommend 25 press packs per exhibitor.

  • My Exhibitor Portal

    Many of the ways that you can get the most out of your participation at WTM Africa start in your exhibitor portal area.

    Get started

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